Current Fashion Trends: How a Street-wear brand is taking over and ‘Ruling The World’

Fashion in 2025 continues to evolve at an unprecedented pace, blending innovation and personal expression.

What we wear is no longer just about covering our bodies; it’s a statement of identity, culture and values. From street wear to high fashion, current fashion trends are as diverse as the people wearing them.

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Here at the Style Spectrum blog, we explore the latest trends shaping the fashion industry, the influence of technology, the rise of Eco-conscious clothing and tips for incorporating these trends into your personal wardrobe. Whether you’re a fashion enthusiast or just someone looking to upgrade your style, this guide will help you stay ahead of the curve.

Corteiz – Rules The World.

Corteiz (also stylised as CRTZ or Corteiz Rules The World) is a London-based streetwear brand founded in 2017 by British-Nigerian entrepreneur Clint Ogbenna, known online as Clint419 .

It quickly grew from a small underground label into a ‘cult like’ favourite in modern fashion, especially among youth and streetwear enthusiasts. It has also secured brand collaborations with Nike, Supreme and various music artists. Corteiz isn’t just clothing, it’s a cultural movement built around authenticity, rebellion and community.

Instead of following mainstream fashion cycles, the brand emphasises on exclusivity through scarcity: limited ‘drops’ that sell out instantly. The brand’s slogan “Rules The World” as well as its Alcatraz logo is symbolic too, representing a break from tradition, societal norms, independence and self-expression.

Frequently Asked Questions

Design Style & Products.

Corteiz focuses on streetwear staples with a distinctive edge from graphic tees and hoodies to tracksuits and accessories with bold logos and rugged, durable fabrics. These pieces reflect a utility-meets-urban aesthetic, blending functional design with cultural storytelling.

Marketing & Hype Culture.

The brand has become synonymous with hype culture, using unconventional marketing strategies that go beyond traditional advertising. From the use of password-protected website to access for drops to pop-up events and community activation. This strategy creates urgency and exclusivity, making each drop feel like a cultural moment.

Collaborations & Recognition.

Corteiz has reached new heights through high-profile collaborations with high-profile companies and individuals. A notable collaboration with Nike to release a shoe, Air Max 95, as well as partnerships with Supreme.

Cultural Impact.

More than just clothes, Corteiz represents a voice for youth culture, authenticity over commercialisation, community over corporate branding and identity over conformity. Its fans don’t just wear the brand, they consider themselves part of a movement or tribe.